www.creativenetworksonline.com May 2009

Welcome to May's Issue of the Newsletter for members of "Creative Networks"

'Creative Networks' at Birmingham City University's Technology Innovation Centre (tic) is about bringing together all parties involved in sound and screen-based media in the West Midlands. 'Creative Networks' seeks to promote both successful business development and collaboration. It also seeks to contribute to the establishment of a strong, long-term, sound and screen-based Creative Industry in the West Midlands. The tic achieves this through increasing knowledge sharing and use of innovative technologies, creative practice and business processes.

Regular monthly networking events are held at tic. They offer opportunities for individuals and companies to network, make pitches and identify the resources they are seeking or support for the projects they are planning.

Visit our online portal www.creativenetworksonline.com for up-to-date news, funding, business support, training and tender opportunities.

In This Issue:
1. COMING UP - May's Creative Networks Event *DON'T MISS OUT*

 

:: Marketing for Creatives: Tales from the gaming industry 28 May 6pm – 9pm
:: The Music Network 28 May 4pm – 6pm
:: Best of FLIP (Animation) CGI 28 May
   Screening in the lounge area of our café 6pm
:: Lord David Puttnam CBE 10 June
   Screen WM in collaboration with Creative Networks
   RSVP by Friday 29 May
:: Creative Communities Industry Event 16 June
:: New Generation Arts Graduate Showcase 12 -27 June

2. Event Reviewed - April's Creative Networks Event
 

:: Summaries of the Open Floor Pitches
:: STOP PRESS – includes details of BCU Support for Funding Opportunities –
   Index Vouchers Deadline Friday 29 May
:: Key Speaker David Lowe
:: STOP PRESS – see the videos here

3. Media Vault - Equipment For Hire
4. The Music Network - Monthly Networking Event held at tic
5. i4 Skills - NEW Courses NOW Available
*DON'T MISS OUT*
6. Other News
 

Virgin Media Shorts

We’d also like to hear from you!
Contact Dave Taylor, the Creative Networks co-ordinator with any feedback, case studies, success stories, interesting projects, collaboration opportunities or news:
:: phone 0121 331 5400
:: email creative.networks@tic.ac.uk
:: or post to Technology Innovation Centre, Millennium Point, Curzon Street, Birmingham, B4 7XG
:: or online at www.creativenetworksonline.com
1. COMING UP - May's Creative Networks Event *DONT MISS OUT*
Thursday 28th May - From 6.00pm until 9.00pm at tic, Millennium Point

Creative Networks Postcard

Bruce Everiss
Marketing for Creatives
Tales from the gaming industry

Creative Networks welcomes Bruce Everiss, who will talk about his experiences in marketing and establishing two major video game companies, Imagine and Codemasters. In the digital age, we are all Marketeers and, in the current challenging economic climate, finding innovative ways to promote and distribute content via new media platforms is all important.


Bruce has been involved with the home computer industry since its start in the late 1970s and his commitment to the medium has helped to establish the U.K. as one of the world's most important software producers.

Furthermore, as an internet entrepreneur and marketing expert, he has raised the industry's profile beyond the attention of enthusiasts and into the psyche of a much wider audience.

This event is free to attend. If you would like to join us, please email creative.networks@tic.ac.uk, or phone 0121 331 5400. Alternatively, you can register online via the Creative Networks portal www.creativenetworksonline.com.

2. Review of April's Creative Networks Event

Thursday 30th April - From 6.00pm until 9.00pm at tic, Millennium Point

David Lowe

Making Music for Media

‘Creative Networks’ is the leading monthly networking forum for creative companies in the West Midlands.

Each event is preceded by ‘The Music Network’ which meets here (please see Item 4 below) from 4pm until 6pm. In April, TMN was attended by 25 people from all parts of the industry – there were music publishers, composers, sound engineers, retailers, students, performers and singer songwriters, career coaches and representatives from recording studios, record labels and radio. New members are always welcome.

110 people attended Creative Networks (No.52), almost half of them being newcomers to our events. We welcomed David Lowe as our speaker who shared with us his expertise and tips on making music for TV, Radio and Film.

As usual, we gathered in the café for the opportunity to talk and network with other individuals representing the creative industries across the region.

Summaries of the Open Floor Pitches

Lee Mills

Lee Mills

Rapid Pics

phone 07927 393853
email clearvisionfilms@hotmail.co.uk

Your Day - Your Vision - Your Success - Is our Business

Clear Vision Productions is a film and music production company, we also offer a voluntary service providing basic skills training to young people.

I am also a singer songwriter and musician and along with our team we produce music videos.

These music videos will be an important part of all our future music releases and we’re currently working with one of the biggest and most established music management teams world wide.

What we require are people with experience in location lighting and a fresh creative approach to editing and/or creative ideas in general production.

We are also interested in all types of networking in order to encourage faster growth and efficiency, and in particular we want to meet those people who have equipment.
 
Please do not hesitate to speak with me and I will be happy to offer you some of our free previous retail products.

Matt Farmer

Matt Farmer

Birmingham City University

Matt Farmer

phone 07834 370 703
email matt@reason4tutorial.com or matt@abletonlivetutorial.com
web www.reason4tutorial.com or www.abletonlivetutorial.com

Reason4tutorial.com offers over 9 hours of online video tutorials that are available for immediate viewing and download for a small, one off subscription fee. The tutorials are ideal for the beginner wishing to take their understanding of Propellerheads Reason 4 software to a professional level, and will enable the user to get to grips with the most complex features of the package in a short time period.

Abletonlivetutorial.com is currently in development. Teaching Ableton Live 8, this website takes a similar approach enabling the user to gain a comprehensive understanding of the latest version of this exciting software package.

Steve Chapman
Steve Chapman



Steve Chapman

phone 07595 332 035
email stevechapman141@googlemail.com
web magicmedia.wordpress.com

Steve Chapman is an independent creative media consultant specialising in funding and project development. He has many years experience in working for arts and film organisations, including West Midlands Arts (now Arts Council WM) and Screen WM. As well as raising millions of pounds of investment finance for the organisations he has worked for, Steve has also run funding schemes, advised applicants and assessed applicants.

Steve can help you seek sources of funding, improve your applications and give you valuable guidance and support.


Brendan O'Neil
Brendan O'Neil



Stickleback Productions

Brendan O'Neil

phone 0798 565 9997
email info@sticklebackproductions.co.uk
web www.sticklebackproductions.co.uk

Paper Aeroplane is a micro-budget feature film to be shot in Birmingham, England during August 2009. It will star actor Kriss Dosanjh (This is England, East is East, Dirty Pretty Things) who will also co-produce using his Funki Munki Productions organisation.

Currently the plan is to shoot for 9 days from Saturday 15th August until Sunday 23rd August plus subsequent weekends for any pick-ups / re-shoots.

We are looking for skilled and experienced volunteers who would like to be involved in different aspects of the project e.g. pre- production, fund raising, production, cast and crew, post production. We are also looking for local individuals or businesses to support the project by lending equipment, or donating goods or services. Try us and see…


Marie-Claire O'Brien
Marie-Claire O'Brien



Synergy

Marie-Claire O'Brien

phone 07972 788453
email mcobrien26@googlemail.com

Synergy virtual office aims to help businesses run more professionally, efficiently and cost-effectively as the cost of a Virtual office is approx 5% of the cost of full-time offices and staff. 70% of customers will not call back if they don't reach you, so by using our service you can rest assured that ALL of your calls are being answered in your company name and handled as you specify. Messages are sent to you immediately and calls are recorded for quality assurance.

The mailing address enables you to take your home address off stationery and appear more established and professional to clients and suppliers. We have a meeting room available for hire at discounted rates at our prestigious Custard Factory address in Birmingham City centre as well as other related services.

Cham Athwal

Cham Athwal

Birmingham City University

Cham Athwal

phone 0121 331 5400
email cham.athwal@tic.ac.uk
web www.tic.ac.uk

More than 30 staff with expertise in:
Web Technologies
Interactive Media Technologies
TV and Film Technology and Production
Sound and Music Technologies

Available to support you with realising and implementing projects

4ip – Screen WM
TSB – Accessing and Commercialising Content in a Digitally Networked World
KTP schemes provide you with:
a recent graduate recruited and supported by University academic
access to University facilities
financial support for training, travel and consumables (including laptop)

Classic KTP – 18 to 36 month projects - STOP PRESS: From April 2009 the cost to the company has been substantially lowered, part of the government's measures to support companies during the current downturn

Shorter KTP – 10 to 40 week projects

Index Vouchers
Scheme provides Company with £3000 voucher to spend on assistance from a University
One page application – describe assistance required and business benefits that are expected to result from this
Deadline 29th May 2009
See www.indexvouchers.org for more info and email enquiries@indexvochers.org or phone 0121 204 3883

Shelley Atkinson

Shelly Atkinson

Tessa Barwood
Tessa Barwood



Shelley Atkinson and Tessa Barwood

phone 07595 332 035
email artsdeville@googlemail.com


Moseley based artist Jo has made a film to accompany her debut album, showcased the film at this event. It is all locally done, all musicians, production etc. are also Birmingham based. The producer on the album, Jon Cotton, produced Scott Matthews' Ivor Novello-winning work Passing Stranger.

This has been a real labour of love for all the animators, creatives and supporters involved and the project is a relevant and hopeful collection of music.

Link to Video

Harry Hemus

Harry Hemus




dividi logo

Harry Hemus

phone 07837 408164
email harryhemus@dividiprojects.com
web www.dividiprojects.com


Harry Hemus is a self-employed digital media author, specialising in the development, creation and delivery of interactive techniques for documents and presentations.

The inclusion of ‘Rich Media’, whether streamed or embedded within PDF, has recently attracted significant interest from within the music Industry.

His work is usually featured within the communications portfolio of large multi-national brands, but when he proposed the idea to create an interactive PDF for Rock Legend David Gilmour, the opportunity was welcomed by the man himself, his management company and EMI.

http://www.davidgilmour.com/freedom/AGreatDayForFreedom.pdf
( You MUST have Acrobat Reader 9 installed on your Computer )

Harry has spent time encoding media and developing scripts to enable the format to be used in ways that Adobe themselves had not even considered, and as a result he has been asked to present ‘what he does’ at Adobe MAX 2009 in Los Angeles





Flip Logo

Screening in the lounge area of our café 6pm 28th May

Best of Flip CGI An international selection of some of the best CGI bits from the festival, including 2009 Oscar nominee, This Way Up from UK studio Nexus Productions and Replay, from, award winning French animation school, Ecole Supérieure des Métiers Artistiques. Flip is now in its 6th year; look out for this year’s festival, 5 – 7 November, 2009. For more info and to sign up to the newsletter, visit www.flipfestival.co.uk

NOTE: If you would like to promote your own company in this way and get your message across to all the attendees at CN (as well as getting a mention in our monthly newsletter) please contact Dave Taylor on 0121 331 5400 or email creative.networks@tic.ac.uk

Key Speaker: David Lowe

David Lowe
David Lowe



David Lowe

David Lowe introduced his fellow musicians Julia Palmer-Price (Cello) and Vo Fletcher (Guitar) whom he’d asked to accompany him in giving a different sort of presentation about creating music for TV. David manned his laptops and keyboard, he said they hadn’t done this before but wanted to try and demonstrate the working process rather than just talking about it. 

As a trailer for what was to come, we were treated to a compilation on screen of some examples of David’s work to date. This included: BBC News, The One Show, Grand Designs, Fifth Gear, BBC Earth, Fossil Detectives, Countryfile, Panorama, Hardtalk and Ray Mears’ World of Survival. In addition, we saw a clip from a 1998 Top of the Pops show playing David’s Top 3 UK hit ‘Would you…?’ We also saw how this memorable tune went on to be used in adverts e.g. Carlsberg and for shows like Burn the Floor where the lyric became ‘Would you like to dance with me?’ It was an impressive overview of David’s prolific output which got the evening off to a great start and naturally drew appreciative applause from our packed audience.

David explained that he had been writing music for 20 years, starting his career on home ground at Birmingham’s Pebble Mill in the Local Radio Dept when he left school. He became interested in sound mixing and editing and his next job was sound recordist for a film company, also at Pebble Mill. Whilst he was doing this he started writing music as a hobby, he was then asked to write the music for Midlands Today and for other bits and pieces, ultimately deciding to write full time.

In 1993 he was commissioned to provide music for a British Airways ad. This came about because a friend had played David’s showreel to the Saatchi and Saatchi executive who was producing the ad. The memorable and well known ‘ethnic world mix’ that resulted changed everything for David and his career writing music for commercials and TV Shows began to take off. In ‘99 he was short listed, with 5 others, to write the music for the BBC News. Martin Lambie Nairn who was responsible for the BBC brand asked for initial ideas. David felt that he hadn’t produced his best but was nonetheless called to a meeting with Martin where the brief was provided in more detail. Although little time was allowed, the request was for a new style that moved away from the traditional formula. What was required needed to be instantly recognisable so that anyone on the planet would know that they were listening to the BBC.

David described Martin’s inspirational approach; he had redesigned the BBC logo to be simple, direct and less expensive to reproduce than its predecessor and wanted music in the same vein. As an example, he played the music from a French TV Channel which featured drums and went on to request a dance track feel, adding that when you heard the pips on Radio 4 you knew immediately what you were hearing.

The finished piece, which David played us a layer at a time (again to rapturous applause), had all these elements; pips at 120bpm – the signature tempo of time, drums, dance beat, hi hat, ethnic sounding bass line plus minor and major string chords that established the BBC ‘air of authority’. Needless to say it was a hit with the powers that be and David described the moment after he had played it to them as being ‘like scoring the winning goal for England in the World Cup!’ All the subsequent revamps have evolved from that original version, with more strings and electronic effects added in 2003.

With signature tunes, incidental music and commercials, picture editors cut to the music which may then be tweaked again before a final version results. Documentaries sometimes require a library or batch of music pieces to be written before or during the edit of the visuals. David regards dramas as the best thing to work on, writing to the pictures and finding this most rewarding and exciting when it’s seen what a difference the music makes to the visuals. We saw an example from a poetry series featuring a Byron poem dramatised in a modern and cool way. The pace was initially not quick enough to hold viewer attention. David described how he picked up on the tempo of the bare visuals which made him start to think about the rhythm that already existed. Although the editor was not working to music, there was a definite rhythm and everything started to fit into place. We then saw the finished piece which worked so seamlessly that it was difficult to know whether music or pictures came first.

David then showed us what he’d been working on earlier this year, a drama featuring Pauline Quirke. It was commissioned for daytime broadcast on BBC1 with very little budget but requiring several ‘classy’ music beds. We saw a couple of clips without music where it was needed to reinforce the tension of the scene. David had to provide music to cover 5 episodes and had only 2 weeks to do it all. Each episode contained 20 minutes of music but there wasn’t sufficient budget to employ several musicians. David’s approach is to compose freehand; he doesn’t score and arrange each commission. He said that strings and piano are quite popular with BBC drama so he knew what would work but found that the hardest thing was coming up with a theme.

He played us a few different versions to demonstrate how he developed the ‘motif’ sound that could be used later in the programme to remind you what it was and remain consistent. David spoke of his belief that you can capture an emotion with music and find something that ignites peoples’ hearts. He showed us his favourite scene where the main character evidently has hidden secrets but is loathe to reveal them. The scene required emotive music that would show the character actually had a kind heart. Without music, the scene lacked tension; David wrote the music freehand to fit the scene in much the same way as composing music for a silent movie. He demonstrated this approach playing us the finished piece with assistance from his fellow musicians, emphasising the value of an understated score that nonetheless plays on the emotions without being too dominant.

David was also commissioned to write the music for the TV Series Fossil Detectives and worked on this last year with the BBC Singers. The Director briefed David by playing some examples of Vivaldi with strings and choir. David’s demos didn’t quite hit the idea first time around, the second version that he played us was closer to the action packed, adventure, thrills and spills requirement of the brief (about searching for Fossils!). David honed this version down, adding choir samples and the Director signed off. This enabled David to go ahead and book the BBC Singers for the final recording session and allowed him to develop the piece with real sounds, the addition of a few actual instruments helps to convince the viewer that the music has actually been played rather than simulated.

Next, an arranger helped him find Latin words for fossils and these formed the vocal parts for the BBC Singers to record, David played us these from his keyboard explaining how he had chopped them up to form samples that he could build into the final score. We heard this in all its grandeur, beginning with African drums and with David, Julia and Vo joining in to play us the whole dramatic theme.

David next gave us an overview of how he updated the Panorama theme. The brief was to move away from the original style yet retain the recognisable and iconic theme. The mark or badge of the programme needed to be maintained whilst modernising the series, so the music also had to be renewed to make it sound current. Working with someone else, he initially came up with a ‘Rave’ version that wasn’t quite right. The solution he then came up with was to work with acoustic sounds which we heard layer by layer as David’s musicians played along. It took 2 days to record with musicians brought in to provide the different elements. David often works with musicians like Julia and Vo who can play along freehand, since he doesn’t notate his ideas, he prefers them to listen and play along. This collaborative way or working allows them to come up with ideas in the session. We heard the end result, played with the programme’s intro visuals, understanding how this process contributed to a perfect realisation of the brief.

For the BBC World Service (Radio), David explained that this was different from writing music for TV. It needs more variation that allows a greater flexibility of use. David pitched a 3 note theme that was more business like and to the point than its predecessor which we’d previously heard. We next heard the new short version plus the subsequent versions used for inclusion in other parts of the programme and for different times of the year. Hearing the inclusion of the announcers’ voices, we understood how the headline bed made space for them to speak – in dips and troughs that lasted for perhaps 5 seconds. David finds this interesting work and is still developing new versions.

He produces other work like this for other programmes, an example being for an Arts Show for which a jazz trio soundtrack was required. David created a rough version using samples for sign off before recording actual jazz musicians in the studio. Again, to demonstrate, David’s musicians played along for our entertainment.

Hearing all these examples, it was apparent how the music makes such a difference to visual excerpts, with music beds under voices reinforcing the message.  ‘Incidental’ variations on themes are often required, to be used in a variety of ways within a programme. David played us more clips with and without music, indicating the different purposes, sustained for a ‘hold’ with less pace to resolve an item or to cover a whole news item as a longer full version for 3 minutes. This was for News 24 as a device at the end of the hour making it possible to get back to the top of the hour. With a minimum duration of 1.5 minutes, every chord was played alongside a time ‘pip’ building in intensity from 30 seconds onwards. Gathering pace towards the end, the note with chords underneath established one message throughout but allowed things to change around it. David cited the Countdown theme as an example of incidental music which has nevertheless become iconic, so much so that remixes have been made available on YouTube.

After an absorbing Question an Answer session, when many of our audience took the opportunity to quiz David for more stories and tips, he and his colleagues prepared to give us a rousing rendition of the 1998 Touch & Go hit ‘Would you…?’ This started life as a dance track for a mini record label, originally intended to be a reworking of the well known ‘Tequila’ theme, at first it didn’t quite fit the bill so it was then revamped, the concept being as the ultimate ‘chat up’ song for noisy nightclubs. David remembered a vocal from some previous work, grabbed it from an old VHS, stripped the track right back to drums, added piano and trumpet and the rest, as they say, is History.

What a finale and what a night, we ran out of time but we’d been thoroughly entertained and engaged by David and his colleagues. Much applause gave the message, we hope, to David that he will always be very welcome to return to our stage whenever he wishes. We thank him and his fellow musicians for their efforts.

 

3. Media Vault - Equipment For Hire

The Media Vault continues to support the region's existing and start-up businesses, with access to its content creation and distribution facilities based at Millennium Point. These facilities are available at very competitive commercial rates. Visit www.mediavaultonline.com for further details of how to access this, other equipment details and download our Rate Card.

New Equipment
New Equipment
For further information contact Michael Bickerton – email: michael.bickerton@tic.ac.uk or register online at www.mediavaultonline.com

4. The Music Network
Music Network

The Music Network leads a monthly networking event at the tic for all music related businesses from the West Midlands region.

Running successfully for over five years, their meetings have proved inspirational in the support, development and promotion of thousands of music related activities.

If you have news to report, events to promote, points for discussion or a pitch to make, the Music Network will be useful for you.

They offer access to contacts, opportunities, help, advice and guidance - and even free tea and biscuits.

The Music Network is a voluntary, not for profit, social enterprise organisation seeking charitable status. Meetings take place on the last Thursday of each month, 4-6pm at Birmingham City University's Technology Innovation Centre (tic), Millennium Point, Curzon Street, Birmingham, B4 7XG.

email info@birminghammusicnetwork.com
web www.birminghammusicnetwork.com

5. i4 Skills
I4 Skills

LOW COST Short Courses Currently Available
i4 Skills courses at Birmingham City University's Technology Innovation Centre (tic) provide a low-cost way to realise the full potential of your creative talents.

Courses

Course Dates 2009

Graphics for Web & Multimedia

6th Jun - 27th Jun 09

 

 
Introduction to MAX/MSP 2nd Jun - 16th Jun 09
   
Digital Video Editing & Production 7th Jul - 21st Jul 09
   
Introduction to Website Design & Production 3rd Jun - 24th Jun 09
  23rd Jun - 14th Jul 09
   
Introduction to Digital Photogrphy & Image Manipulation 12th Jun - 3rd Jul 09
   
Further Sound Production 16th Jul - 30th Jul 09
   
Sound Recording for Media 3rd Jun - 17th Jun 09
   
Writing for Media 7th Jul - 21st Jul 09

All courses are delivered at Millennium Point in Birmingham City Centre.

For more information or to book a course phone 0121 331 6400 email course.enquiries@tic.ac.uk

6. Other News
 

Virgin Shorts

 

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© Technology Innovation Centre (tic) 2009
Millennium Point, Curzon Street, Birmingham B4 7XG
phone 0121 331 5400 fax 0121 331 5401
email enquiries@tic.ac.uk www.tic.ac.uk

Birmingham City University